Adanola
Hailey Bieber
Adanola’s latest collaboration:
Hailey Beiber
Hailey Bieber needs no introduction, as one of the most influential figures in fashion her personal style is regularly setting the tone for what ends up on our Pinterest boards and TikTok feeds. From her oversized leather jackets to slick back buns, her ability to make everyday dressing feel aspirational has become her signature.
Hailey’s ballet history
The ballet inspiration isn’t just another aesthetic Hailey has decided to experimented with. During her childhood she spent 12 years training in ballet and although she no longer trains professionally, the influence of those years has remained visible in her approach to fitness and personal style.
Ballet has already found its way into her cosmetics brand Rhode, with product names such as Ribbon, Streach, Balance and Spin referencing her dance background. This makes the collection feel like an extension of Hailey herself.
The collection has been teased for months
The excitement didn’t begin when the collection officially dropped. In the weeks leading up to the announcement, Hailey shared a video of herself sewing ballet shoes hinting at a project inspired by her dancer background. It was enough to get fans speculating about what she could possibly be working on.
Adanola made perfect sense as a partner as it is a brand thats built its identity around elevated everyday activewear with items designed to go beyond the gym and into our everyday wardrobes. Hailey’s personal street style reflects this aesthetic, often seen on a coffee run after a workout class making the lifestyle Adanola sells a natural fit for Hailey.
What makes the collection more interesting is the level of creative involvement Hailey had in its development, and defiantly not a case of attaching her name to existing products. In behind the scenes footage shared on the brands social media we can see she worked closely with the design team on fabrics, colours and fits.
Drawing on her personal experiences of ballet, she wanted to recreate the way dancers personalise their rehearsal outfits. Details such as rolling up trousers, cropping jumpers and styling tights all informed the collection. The hands on approach really gives the collection a strong sense of identity.
The collection
The collection itself includes 23 pieces ranging from ribbed leg warmers, knitted boleros, fold over yoga pants, coord sets and layering pieces. They are a mix of familiar Adanola silhouettes with a feminine dance feel and some unique designs signature to this collection only.
The colour pallet has been equally important. Dusty mauves, vintage blues, marshmallow white and coffe brown have replaced the predictable head to toe ballerina pink. Combined help the collection feel nostalgic without becoming costume like.
Perhaps the biggest appeal of the collection is that it doesn’t require you to be a dancer, designed to be worn out the studio just as easily as inside it.
The collection taps into the growing popularity for clothes that sit somewhere between activewear, loungewear and everyday fashion. A pair of yoga pants can be worn with an oversized jumper, while leg warmers and a knitted bolero add something interesting to an otherwise simple outfit.
It’s this versatility that makes the collection so commercially appealing.
Final notes
Ultimately, the collection is selling more than a pair of leggings, it is selling a version of the Hailey Bieber lifestyle. Effortlessly put together, wellness focused, feminine and just the right amount of understated.
There is a reason consumers are so drawn to the idea of dressing like their faveourite celebrities. It’s not about wanting the exact outfit, it’s about buying into the feeling and identity associated with the person wearing it. Adanola hasn’t just used Hailey’s influence, it has used her personal history, aesthetic and everyday routine to create a collection consumers can be a part of.
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